{"id":3607,"date":"2026-10-28T17:00:00","date_gmt":"2026-10-28T17:00:00","guid":{"rendered":"https:\/\/www.marisacainhomes.com\/blog\/?p=3607"},"modified":"2026-10-28T17:00:00","modified_gmt":"2026-10-28T17:00:00","slug":"new-homes-compete-below-resale-prices","status":"publish","type":"post","link":"https:\/\/www.marisacainhomes.com\/blog\/2026\/10\/28\/new-homes-compete-below-resale-prices\/","title":{"rendered":"New Homes Compete Below Resale Prices"},"content":{"rendered":"<div class=\"video-zmyer\">\n<div class=\"video-frame-zmyer\">\n        <iframe loading=\"lazy\" width=\"640\" height=\"640\" src=\"https:\/\/www.roomvu.com\/agent\/embed\/marisa-cain\/builder-incentives-reverse-remotion-videos-ea3c\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><br \/>\n        <\/iframe>\n    <\/div>\n<div class=\"video-description-zmyer\">\n<p>Nationally, builder incentives have challenged the long-held belief that new homes always cost more per square foot, creating fresh value comparisons for buyers weighing options.<br \/>\nThe shift reflected two supply pressures: builders needed to move completed homes, while many owners stayed put, keeping existing inventory tighter and resale competition firmer.<br \/>\nFor much of the previous decade, new homes usually carried a premium, but market conditions flipped that pattern as builders cut prices and expanded incentives.<br \/>\nThe key takeaway for buyers: negotiation power is strongest where builders hold enough inventory, while areas with scarce construction can still favor resale sellers.<br \/>\nLooking ahead, buyer leverage may depend on how permitting and construction progress, because the current discount could narrow if new-home building slows.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nationally, builder incentives have challenged the long-held belief that new homes always cost more per square foot, creating fresh value comparisons for buyers weighing options. The shift reflected two supply pressures: builders needed to move completed homes, while many owners stayed put, keeping existing inventory tighter and resale competition firmer. For much of the previous [&hellip;]<\/p>\n","protected":false},"author":249,"featured_media":3608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-posts"],"_links":{"self":[{"href":"https:\/\/www.marisacainhomes.com\/blog\/wp-json\/wp\/v2\/posts\/3607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marisacainhomes.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marisacainhomes.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marisacainhomes.com\/blog\/wp-json\/wp\/v2\/users\/249"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marisacainhomes.com\/blog\/wp-json\/wp\/v2\/comments?post=3607"}],"version-history":[{"count":1,"href":"https:\/\/www.marisacainhomes.com\/blog\/wp-json\/wp\/v2\/posts\/3607\/revisions"}],"predecessor-version":[{"id":3737,"href":"https:\/\/www.marisacainhomes.com\/blog\/wp-json\/wp\/v2\/posts\/3607\/revisions\/3737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marisacainhomes.com\/blog\/wp-json\/wp\/v2\/media\/3608"}],"wp:attachment":[{"href":"https:\/\/www.marisacainhomes.com\/blog\/wp-json\/wp\/v2\/media?parent=3607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marisacainhomes.com\/blog\/wp-json\/wp\/v2\/categories?post=3607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marisacainhomes.com\/blog\/wp-json\/wp\/v2\/tags?post=3607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}